Jobid: 3195965579 (0.11)
Overview
In this role you will define and lead the integrated media strategy for the France & Benelux cluster, aligning paid, owned and earned media with business priorities. You will work closely with Marketing, Brand, Digital and Data & Analytics teams to deliver consumer-centric, performance-driven plans across traditional, digital, social and emerging channels. You’ll build media governance, optimize investments by data insights, and partner with agencies to scale best practices across markets. This position offers a chance to shape media excellence in a multi-market footprint and drive ROI in a high-impact consumer health portfolio.
Verantwoordelijkheden
- Define and lead the cluster’s integrated media strategy aligned with business priorities and brand objectives
- Plan and activate media holistically across channels (traditional, digital, social, emerging)
- Collaborate with Brand, Category, Digital and Data/Analytics to deliver integrated, consumer-centric plans
- Lead media governance across markets for consistency, efficiency and compliance
- Optimize media investment allocation using data-driven insights to maximize ROI and reach
- Oversee relationships with media agencies and external partners to ensure high-quality execution and innovation
- Drive standardization, scalability and best-practice sharing across cluster markets
- Monitor media performance, analyze results and provide actionable recommendations
- Support adoption of media tools and platforms across the cluster
- Act as cluster SME for integrated media strategy and execution
Belangrijkste vereisten
- Master’s degree in Marketing, Communications, Business Administration, or related field
- 8+ years in media strategy, media planning, or integrated marketing
- Strong understanding of integrated media ecosystems (digital and traditional)
- Proven experience managing relationships with media agencies and external partners
- Experience in regional and/or multi-country environments
- Strong analytical skills to interpret media performance data and translate into actions
- Excellent communication and stakeholder management skills
- Fluent in English
- excellent communication
- stakeholder management
- collaboration
- media planning and activation across channels
- data-driven optimization
- media governance frameworks
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